Why Transparency Matters at T&K Wagyu

Why Transparency Matters at T&K Wagyu
There are a LOT of conversations happening about where our food comes from, whatโ€™s actually in it, what labels really mean & how much consumers truly know about the food theyโ€™re buying.
๐—ช๐—ฒ ๐˜๐—ต๐—ถ๐—ป๐—ธ ๐˜๐—ต๐—ผ๐˜€๐—ฒ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ฎ ๐—ด๐—ผ๐—ผ๐—ฑ ๐˜๐—ต๐—ถ๐—ป๐—ด.
At T&K, transparency has always been really important to us. We share the pretty parts of farming because, obviously, we love them. ย ๐—•๐˜‚๐˜ ๐˜„๐—ฒ ๐—ฎ๐—น๐˜€๐—ผ ๐˜๐—ฟ๐˜† ๐—ฟ๐—ฒ๐—ฎ๐—น๐—น๐˜† ๐—ต๐—ฎ๐—ฟ๐—ฑ ๐˜๐—ผ ๐˜€๐—ต๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฎ๐—ฟ๐˜๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐˜๐—ฒ๐—น๐—น ๐˜†๐—ผ๐˜‚ ๐˜€๐—ผ๐—บ๐—ฒ๐˜๐—ต๐—ถ๐—ป๐—ด ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฒ๐—ฒ๐—ณ ๐˜†๐—ผ๐˜‚โ€™๐—ฟ๐—ฒ ๐—ฏ๐˜‚๐˜†๐—ถ๐—ป๐—ด ๐—ณ๐—ฟ๐—ผ๐—บ ๐˜‚๐˜€.
We tell you what our cattle eat. We talk about how we raise & handle them & where our cattle come from and the genetics behind them. We show you our beef when it comes back from the processor. We talk about processing, cuts, pricing & even the things that donโ€™t always go exactly as planned.
๐—•๐˜‚๐˜ ๐˜„๐—ฒ ๐—ฑ๐—ผ๐—ปโ€™๐˜ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฐ๐˜ ๐˜†๐—ผ๐˜‚ ๐˜๐—ผ ๐—ฏ๐˜‚๐˜† ๐—ณ๐—ฟ๐—ผ๐—บ ๐˜‚๐˜€ ๐˜€๐—ถ๐—บ๐—ฝ๐—น๐˜† ๐—ฏ๐—ฒ๐—ฐ๐—ฎ๐˜‚๐˜€๐—ฒ ๐˜„๐—ฒโ€™๐—ฟ๐—ฒ ๐—ฎ ๐˜€๐—บ๐—ฎ๐—น๐—น ๐—ณ๐—ฎ๐—ฟ๐—บ or because our name is on the package. ๐—ช๐—ฒ ๐˜„๐—ฎ๐—ป๐˜ ๐˜†๐—ผ๐˜‚ ๐˜๐—ผ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ ๐˜„๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚โ€™๐—ฟ๐—ฒ ๐—ฏ๐˜‚๐˜†๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐—ณ๐—ฒ๐—ฒ๐—น ๐—ฐ๐—ผ๐—ป๐—ณ๐—ถ๐—ฑ๐—ฒ๐—ป๐˜ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ถ๐˜ ๐—ฐ๐—ฎ๐—บ๐—ฒ ๐—ณ๐—ฟ๐—ผ๐—บ. And we believe that expectation should extend far beyond T&K as well.
Whether youโ€™re buying directly from a farmer, at the grocery store or ordering dinner at a restaurant, we should be demanding transparency about our food.
That doesnโ€™t mean there is only one right way to raise cattle or one right place to buy beef. It means we should have enough honest information to make that decision for ourselves.
๐—ž๐—ป๐—ผ๐˜„๐—ถ๐—ป๐—ด ๐˜„๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚โ€™๐—ฟ๐—ฒ ๐—ณ๐—ฒ๐—ฒ๐—ฑ๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ณ๐—ฎ๐—บ๐—ถ๐—น๐˜† ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ๐—ปโ€™๐˜ ๐—ฏ๐—ฒ ๐˜๐—ผ๐—ผ ๐—บ๐˜‚๐—ฐ๐—ต ๐˜๐—ผ ๐—ฎ๐˜€๐—ธ. & W๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐˜‚๐—ฑ ๐˜๐—ผ ๐—ฎ๐—น๐˜„๐—ฎ๐˜†๐˜€ ๐—ผ๐—ณ๐—ณ๐—ฒ๐—ฟ ๐˜๐—ฟ๐—ฎ๐—ป๐˜€๐—ฝ๐—ฎ๐—ฟ๐—ฒ๐—ป๐—ฐ๐˜† ๐—ฎ๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ ๐—ผ๐˜‚๐—ฟ ๐—ณ๐—ฎ๐—ฟ๐—บ ๐—ฎ๐—ป๐—ฑ ๐—ฏ๐—ฒ๐—ฒ๐—ณ.
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